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In collaboration with the Alcaldía Distrital of Barranquilla, we developed and executed a comprehensive COVID-19 prevention and vaccination campaign, following the guidelines set by the National Ministry of Health. Our work spanned digital strategy with social media content, print media for local and national publications, and physical branding at vaccination sites. We created visual identity designs, strategic signage, and a cohesive communication plan to guide the community and boost vaccination efforts across Barranquilla.
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Digital strategy: Content creation and graphic design for social media (Facebook, Instagram, Twitter (X), LinkedIn).
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Print media: Campaign design for magazines, local, and national newspapers.
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Vaccination campaigns: Development of strategies for various vaccines, adapted for social media and the hospital network.
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Physical branding: Visual identity design for vaccination sites, stadiums, and other designated spaces.
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Graphic mobilization: Signage and visual communication strategy to guide the Barranquilla community toward vaccination points
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